The changing demands of tenants: what it means for commercial real estate

In the dynamic world of commercial real estate, tenant expectations and demands are shifting — especially in major cities such as Amsterdam, Utrecht, Rotterdam, and The Hague. To attract and retain tenants of offices, retail, or logistics properties, it is crucial to continuously monitor tenant satisfaction. Tenant satisfaction reflects how happy tenants are with the property, the service, and communication with the landlord. In this blog, we share our insights and tips on today’s tenant market.

Why are tenants demanding more sustainable buildings?

One of the most notable changes in the real estate sector is the growing focus on sustainability and Environmental, Social, and Governance (ESG) criteria. Tenants increasingly value buildings that are Paris-proof, meaning they seek properties that are not only energy-efficient but also contribute to broader environmental goals.

At Provada 2024, tenants in major cities expressed willingness to invest alongside landlords in sustainability. This creates a unique opportunity for commercial real estate owners to form partnerships that improve energy performance and reduce operating costs — a win-win for both parties.

How important is location in commercial real estate?

Besides sustainability, location remains a key factor. Tenants expect offices and retail spaces to be easily accessible by public transport and to meet high-quality standards. Properties that fail to meet these criteria risk becoming vacant, meaning landlords must invest in the development and improvement of their real estate portfolio.

What do tenants expect from retail real estate?

In major cities, interest in retail properties is growing. Tenants are willing to enter long-term collaborations to develop the right location. Landlords need to actively engage with potential tenants, understand their needs, and co-create attractive and functional spaces.

How to increase tenant satisfaction through communication

The key to success in today’s tenant market is understanding tenant satisfaction and related communication. Engage with your tenants about improvements and adjustments — from small renovations to major refurbishments or even repurposing buildings.

Increased tenant satisfaction often leads to more stable investments, reduced vacancy, and stronger long-term relationships.

Conclusion: invest in relationships and innovation

The commercial real estate market is constantly evolving. Being proactive in understanding and meeting changing tenant demands is essential. By investing in sustainability, strategic locations, and open communication, landlords can prevent vacancy and build lasting, valuable tenant relationships.

At Customeyes, we specialize in tenant research for commercial real estate and other property types. Want to know how to best respond to the evolving tenant market? Contact us for a no-obligation consultation.