Customer Satisfaction
Why is measuring customer satisfaction important?
Measuring customer satisfaction is essential for organisations that want to grow, strengthen customer loyalty and improve their competitive position. In this blog, you will discover why measuring customer satisfaction is indispensable for strategic decision‑making and how it contributes to building a customer‑centric organisation.
Sem Kieboom
25 March 2026
What is the Net Promotor Score (NPS)?
Learn what the Net Promoter Score (NPS) is, how it’s calculated, and why it matters. Discover how businesses like Coolblue use NPS to boost customer loyalty and drive improvement.
Sem Kieboom
23 March 2026
KPI’s as a compass: why NPS and CSAT are indispensable in the IT sector
Elevate customer experience in the IT sector with NPS, CSAT and continuous customer research. Discover how these KPIs guide improvement, reveal customer needs and fuel sustainable growth.
Mei Lin Parisius
16 October 2025
From snapshots to ongoing dialogue: the rise of continuous customer surveys
Continuous customer surveys give faster, more relevant insight by collecting feedback at key moments through simple system integrations.
Sem Kieboom
08 July 2025
Measuring customer satisfaction for ISO 9001: what does the standard require?
Strengthen your ISO 9001 approach with structured, meaningful customer satisfaction research. Learn what the standard requires, how to organise compliant measurement and how feedback fuels continuous improvement.
Mei Lin Parisius
14 May 2025