Customer Strategy

Is this your first customer satisfaction survey? Then you probably have many questions. All beginnings are difficult, but with good preparation, you’ll be just fine.

Learn how the Customer Satisfaction Score (CSAT) measures real-time customer experience, why it matters, and how the metric helps improve service and long-term customer relationships.

Learn what the Net Promoter Score (NPS) is, how it’s calculated, and why it matters. Discover how businesses like Coolblue use NPS to boost customer loyalty and drive improvement.

Discover how AI will transform customer and employee experience in 2025. Learn key trends, actionable insights, and how transparency and culture drive success.

Write a customer satisfaction survey that drives action by defining your goal, involving colleagues early, choosing the right method, and targeting the right customers.