Customer Loyalty

Discover how the Customer Effort Score (CES) helps businesses reduce friction, improve customer journeys, and build lasting loyalty through simplicity.

Learn what the Net Promoter Score (NPS) is, how it’s calculated, and why it matters. Discover how businesses like Coolblue use NPS to boost customer loyalty and drive improvement.

Strengthen long-term revenue by turning satisfied customers into truly loyal ones. Learn how customer survey helps you build stronger customer relationships.

Discover five practical tips to make your NPS survey truly effective. Learn how to turn customer feedback into concrete action and boost loyalty within your organization.